MEDIA AND COMMUNICATION OF THE CULTURE AND IDENTITY OF THE TERRITORY

Academic Year 2025/2026 - Teacher: GUIDO NICOLOSI

Expected Learning Outcomes

To show to be able to know and understant the basic conceptual and technical tools in order to understand and implement a communication campaign aimed to promote the culture of a territory.

To show making judgement and communication skills

Course Structure

Face-to-face teaching

Required Prerequisites

Basic knowledge in communication studies

Attendance of Lessons

Not compulsory

Detailed Course Content

- Communication: basic concepts

- Traditional media

- Digital media

- What is public communicaiton

- Communication and territorial marketing

- Communication planning

Textbook Information

- Graziella Priulla, La comunicazione delle pubbliche amministrazione, Bari, Laterza.

- Simonetta Secondini, Comunicazione pubblica e web marketing territoriale, Franco Angeli.

- Carlo Gelosi, Comunicare il territorio, Milano, Franco Angeli.

- Handouts, lecture notes and articles selected by students

Course Planning

	Subjects	Text References
1	Communication: Basic concepts	Graziella Priulla, I caratteri elementari della comunicazione
2	Public and social communication	Lecture notes
3	Communication and territory	Carlo Gelosi, Comunicare il territorio, Franco Angeli
4	Communication planning	Lectures notes and articles selected by students

Learning Assessment

Learning Assessment Procedures

- Traditional oral exam

- Project work

Evaluation criteria:

- ability to present, argue and summarize the constructs covered with clear, appropriate language and referring to precise theoretical references;

- completeness in the theoretical contents acquired;

- critical reworking of the contents

- commitment to independent study.

Examples of frequently asked questions and / or exercises

Communication: basic concepts

Media studies

Advertising

Territorial marketing

Project work

Degree Course in

Planning of sustainable, cultural and nature-based tourism