Maria Cristina LONGO
Associate Professor of MANAGEMENT [SECS-P/08]
Keywords
Innovation Management, Strategy, Entrepreneurship, Innovative Start-ups, Technological Transfer, Standardization Strategy, Technological Standards, Sustainability, Tourism, Management
Cristina Longo is Associate Professor of Business Economics and Management at the University of Catania (Italy). She holds a laurea degree with 110 summa cum laude and a Ph.D in Business Administration. She was Canon Foundation in Europe 2021 Research Fellow at Yokohama National University, Japan. Her research interests focus on the topics of Innovation Management, Entrepreneurship and Strategy.
ACADEMIC POSITION
Associate Professor of Business Economics and Management at the University of Catania (Italy)
VIEW THE COURSES FROM THE A.Y. 2022/2023 TO THE PRESENT
Academic Year 2021/2022
- DEPARTMENT OF ECONOMICS AND BUSINESS
Bachelor's Degree in Business Administration - 3rd Year
TRADE AND SALES MANAGEMENT - DEPARTMENT OF ECONOMICS AND BUSINESS
Master's Degree in Business Management - 1st Year
MANAGEMENT DELL'INNOVAZIONE
Academic Year 2020/2021
- DEPARTMENT OF ECONOMICS AND BUSINESS
Bachelor's Degree in Business Administration - 3rd Year
TRADE AND SALES MANAGEMENT - DEPARTMENT OF ECONOMICS AND BUSINESS
Master's Degree in Business Management - 2nd Year
CHANNEL MANAGEMENT
Academic Year 2019/2020
- DEPARTMENT OF ECONOMICS AND BUSINESS
Master's Degree in Business Management - 1st Year
INTERNATIONAL BUSINESS M - Z - DEPARTMENT OF ECONOMICS AND BUSINESS
Master's Degree in Business Management - 2nd Year
CHANNEL MANAGEMENT
Academic Year 2018/2019
- DEPARTMENT OF ECONOMICS AND BUSINESS
Master's Degree in Business Management - 1st Year
INTERNATIONAL BUSINESS M - Z - DEPARTMENT OF ECONOMICS AND BUSINESS
Master's Degree in Business Management - 2nd Year
CHANNEL MANAGEMENT
Academic Year 2017/2018
- DEPARTMENT OF ECONOMICS AND BUSINESS
Master's Degree in Business Management - 1st Year
INTERNATIONAL BUSINESS M - Z - DEPARTMENT OF ECONOMICS AND BUSINESS
Master's Degree in Business Management - 2nd Year
CHANNEL MANAGEMENT
Academic Year 2016/2017
- DEPARTMENT OF ECONOMICS AND BUSINESS
Master's Degree in Business Management - 1st Year
INTERNATIONAL BUSINESS M - Z - DEPARTMENT OF ECONOMICS AND BUSINESS
Master's Degree in Business Management - 2nd Year
CHANNEL MANAGEMENT
Academic Year 2015/2016
- DEPARTMENT OF ECONOMICS AND BUSINESS
Master's Degree in Business Management - 1st Year
INTERNATIONAL BUSINESS M - Z
- Innovation Management
- Innovative Start-ups & Incubators
- Standardization Strategy and Technological Standards
- Communities of Practices & Hub-and-Spoke Models for innovation
- Entrepreneurship, Sustainability and Local Development
- Knowledge Management & Dynamic Capabilities
- Hospitality and Tourism Management
- Tourism Marketing & Destination Management
- Channel Design & Retailing Management
VIEW THE THESES
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