SOCIOLOGY OF INNOVATION IN TOURISM

The course has two main objectives: a) Basic Knowledge that provide students with the core foundations of the sociology of tourism as a discipline that studies society, social phenomena related to tourism, and the dynamics of social change connected to this practice. Therefore, core content is covered in the basic module (Modulo 1), which introduces key concepts and central themes of the sociology of tourism through national and international sociological research. b) Thematic and Critical Insights that offer students a framework of themes and reflections on tourism phenomena and their continuous transformation in relation to broader processes of social change. This is supported by a selection of specialized readings (Reference Texts no. 2–3), providing in-depth knowledge and case studies in the sociology of tourism.

Moreover, a focus on Innovation will explore Innovation as a sociological category will serve as the guiding thread of the course. Exercises, workshops, and debates (conducted in person or online, if necessary) will further develop critical reflection, supported by additional study materials.

The course includes a variable number (depending on specific needs) of lectures, workshop-style sessions, and midterm assessments (optional but recommended, limited to the core module). The midterm assessments are administered as written tests consisting of multiple-choice questions based on the reference text, with only one correct answer for each question.

The midterm can be taken by all enrolled students, including those not attending classes, provided that they notify the instructor of their intention in due time, for logistical and organizational reasons. The result is graded on a 30-point scale and remains valid for one academic year.

The course also provides for in-depth study of specific themes related to tourism phenomena observed from a sociological perspective. These thematic focuses and selected case studies will be agreed upon during lectures and may include additional midterm assessments in the form of group-based workshops. The logistics of group work will be defined during the course, based on the number of attending students and the actual teaching format (in-person or online).

Note: Should the course be delivered in blended or fully online mode, the necessary adjustments may be introduced with respect to what is stated above, in order to ensure compliance with the planned syllabus.

Optional but recommended in order to gain a deeper understanding of the key themes and concepts that constitute the subject of the discipline, as well as to participate in the exercises and creative activities carried out in class.

Note: Should the course be delivered in blended or online mode, the necessary adjustments may be introduced with respect to what is stated above, in order to ensure compliance with the planned syllabus. Learning assessment may also be conducted online, should conditions require it.

The course aims to explore the social experience of tourism in its social and relational components, starting from some basic sociological concepts such as innovation, cultural change, conspicuous consumption, prestige goods, leisure, and socialization.

Core Topics:

• Introduction to the sociological discipline;

• Object, observation, and objectives of sociological research on tourism phenomena.

Monographic Topics:

• Case studies of empirical research;

• Specialized insights into tourism marketing.

  Contribution of the Course to the UN 2030 Agenda for Sustainable Development

  Based on the study program of the Sociology of Tourism course, several Sustainable Development Goals (SDGs) of the 2030 Agenda can be aligned with the expected learning outcomes and course content. The following targets can be considered shared objectives of the course program, as they promote critical analysis and a conscious approach to tourism and its social, economic, and environmental implications.

  Target 8: Decent Work and Economic Growth
  Since the course explores the social dynamics of tourism, the first SDG to be highlighted is the promotion of sustainable and inclusive economic growth within the tourism sector.

  Target 4: Quality Education
  The teaching structure of the course—including lectures, workshops, group work, and active student participation—aims to foster critical thinking as well as co-working and problem-solving skills. The participatory format and emphasis on innovation contribute to active and creative learning, strengthening students’ competences in addressing social challenges.

  Target 11: Sustainable Cities and Communities
  The focus on tourism dynamics and their social impact is closely tied to the sustainability of cities and communities. A sociological analysis of tourism phenomena allows us to understand how tourism can be managed to make cities more inclusive, safe, and sustainable.

  Target 12: Responsible Consumption and Production
  The course addresses (in a dialogical format) the ongoing transformation of tourism phenomena in relation to social change. Tourism is a sector where promoting responsible practices is crucial to reducing environmental impacts and encouraging conscious consumption.

  Target 13: Climate Action
  Some case studies in the course are dedicated to reflecting on how tourism affects climate change and how these impacts can be mitigated. Students are encouraged to develop greater awareness and concrete actions that support sustainable, low-impact forms of tourism.

  Target 17: Partnerships for the Goals
  In line with established tradition, the course fosters collaboration among different actors and institutions (universities, civil society, local authorities) through the organization of seminars, workshops, and group work. These initiatives are designed to promote effective partnerships for the achievement of the SDGs, creating a collaborative network to address the challenges of sustainable tourism.

The examination consists of a structured discussion on the topics and contents of the reference program, as well as on the outcome of any midterm assessments undertaken (provided that the result is accepted and not lower than 18/30). Each exam is completed within the official examination date, according to the calendar communicated by the instructor at least one day before the opening of the exam session.

For the monographic section, the exam focuses on the selected themes, which students are expected to present in a precise and critical manner.

Students intending to sit for the exam must register online through the booking system, which closes five days prior to the scheduled date of the exam. Students from previous academic years may choose to follow either the current syllabus or the one corresponding to their year of enrollment. In cases of specific needs, students must consult the teaching office and agree on an appropriate solution directly with the instructor.

For students who have taken the midterm assessments during the course, the result (graded on a 30-point scale) will be communicated individually during the oral examination. This will be supplemented by a verification of the midterm results and an in-depth discussion of the monographic text. Any special requirements regarding the program or the organization of the exam and assessment must be communicated and agreed upon personally with the instructor during office hours.

Learning assessment may also be conducted online, should conditions require it.

Grading Criteria:

• Accuracy of expression in relation to content and methodology

• Ability to re-elaborate and synthesize knowledge

• Systematic approach to the subject matter

• Breadth of thematic awareness and lexical accuracy

• Capacity for critical analysis and in-depth reflection

• Ability to make interdisciplinary connections

• Ability to apply theoretical knowledge to practical contexts