SOCIOLOGIA DELL'INNOVAZIONE TURISTICA

The course has two objectives: the first, explicit, aims to provide the student with the main foundations of sociology as a science that studies society, social phenomena and the dynamics of change. This objective is reflected in the basic module (reference text n.1) designed to enable students to acquire the fundamental concepts and themes of the sociology of tourism. The second objective aims to offer a compass of themes and definitions of tourism phenomena and their continuous transformation in relation to the dynamics of social change. For this reason, it offers a selection of specialist in-depth readings on themes (reference texts 2) and intervention dynamics aimed at providing a more specific knowledge of the sociology of tourism. Finally, the focus on innovation as a sociological category will remain the red thread of the course of exercises, laboratories and debates (carried out in presence or remotely if necessary) within which further in-depth and support materials will be shared at the studio.

The course will provides (in variable number depending on the needs) lectures, lessons-laboratory and tests (optional but recommended) in itinere (one for each module of the program). The examination programme in itinere is organized in the form of test consisting of 15 questions on topics contained in texts with multiple response option of which only one is correct. The in itinere test can be supported by all the members, even those not attending the lecture course as long as they communicate their intentions to the teacher in good time: this for logistical and organizational reasons. The result is in 30ths and is for an academic year. The result is communicated to each student individually during the oral examination and integrated by a verification of the tests themselves and by a conversation about one of the topics covered in the tests in progress (if supported). Special needs, with respect to the program or the carrying out of the examination and verification tests, must be communicated and agreed personally with the teacher on the days of receipt.Should teaching be carried out in mixed mode or remotely, it may be necessary to introduce changes with respect to previous statements, in line with the programme planned and outlined in the syllabus.

The course intends to explore the social experience of tourism in its social and relational components starting from some basic sociological concepts.

Basic topics: - Introduction to the sociological discipline; Object, observation and objectives of sociological research on tourism phenomena.

Monographic topics: Cases of empirical research and specialized study on tourism marketing

General part:

Nicolò Costa, Sociologia dello sviluppo turistico, Woters Kluwer, Lavis (TN), 2017

Monographic text chosen from:

2. E. Nocifora, Turismo, Società, Patrimonio, Woters Kluwer, Lavis (TN), 2019

2. J. Ejarque, Social media marketing per il turismo. Come costruire il marketing 2.0 e gestire la reputazione della destinazione, Hoepli, Milano 2015 (Da studiare solo: Introduzione; capitolo primo e 1 o 2 capitoli a scelta per un totale di n. 120 pagine)

The examination consists of an argued conversation on the themes and contents of the reference programme and on the outcome (if accepted and if not less than 18/30) of the in itinere tests eventually taken.  Each examination is completed within the roll-call date according to the examination calendar communicated in good time by the lecturer at least one day before the roll-call date. 

For the monographic part, the examination delves into selected topics rendered by the student in a critical and punctual manner.

Those wishing to take the examinations must register on the online booking list, which is closed 5 days before the date of the appeal. Students from previous years may bring either the current syllabus or that of their own year. If students have different requirements, they must agree on a suitable solution with the lecturer after consultation with the teaching secretary.

For those who take part in the in itinere tests scheduled during the course of the lectures: the result (in 30ths) is communicated to each student individually during the oral examination of the exam and is supplemented by a verification of the tests themselves and an in-depth conversation on the monographic text. Special requirements with regard to the syllabus or the conduct of the examination and tests must be communicated and agreed upon personally with the lecturer on the days of the reception.

The learning assessment may also be carried out electronically, should the conditions require this.

Grading criteria:

• Adequacy of expression with regard to content and method
  
• Ability to rework knowledge
  
• Systematicity of treatment
  
• Breadth of thematic awareness and lexical correctness
  
• Capacity for critical investigation
  
• Ability to make interdisciplinary connections
  
• Ability to transfer theoretical knowledge to operational contexts