Maria Cristina LONGO
Full Professor of MANAGEMENT [ECON-07/A ]
Keywords
Innovation Management, Strategy, Entrepreneurship, Innovative Start-ups, Standardization Strategy, Technology Standard, Patents, Technological Transfer, Sustainability, Tourism Management
Cristina Longo is Full Professor of Management at the Department of Economics and Business, University of Catania (Italy). Her research interests focus on the topics of innovation management, entrepreneurship and strategy.
ACADEMIC POSITION
Full Professor of Management at the University of Catania (Italy)
- Innovation Management
- Innovative Start-ups, Incubators & Technology Transfer
- Standardization Strategy, Patent Strategy and Technology Standard
- Communities of Practices & Hub-and-Spoke Models for innovation
- Entrepreneurship, Sustainability and Local Development
- Knowledge Management & Dynamic Capabilities
- Brand Licensing
- Hospitality and Tourism Management
- Tourism Marketing & Destination Management
VIEW THE THESES
N.B. the number of theses can affect the loading time of the information