Academic Year 2023/2024 - Teacher: MARIA CRISTINA LONGO

Expected Learning Outcomes

The EGIT course deals with the issues of tourism business management, approaches and strategic analysis tools for  acquiring and maintaining a competitive advantage over time. Particular attention is given to the competitive differentials of tourism firms, such as tour operators, hotels, transport companies, catering, cruise sector,  MICE business, and to their ways of competing in a sector that is increasingly open to digitalization and increasingly attentive to the sustainability issue. The course highlights the role of innovation in the tourism management as a competitive source based on innovative and digital tourism products.

Knowledge and understanding: The course aims to provide theoretical and practical knowledge of the main elements of the tourism firms. At the end of the course, students will understand the strategic choices and the tools adopted by the tourism firms to acquire and maintain a competitive advantage. Students will understand the changes taking place in the tourism sector as a result of digitalization and  environmental and social sustainability and how companies are reconfiguring their business in a digital and green way. Finally, students will understand the importance of  collaborations, alliances and interactions between the players operating in the same tourism system.

Applying knowledge and understanding: The course aims to develop students' critical and analytical skills on management of firms in the tourism sector. At the end of the course, the students will be able to apply the concepts learned and the analysis tools to entrepreneurial contexts (travel, hotel, restaurant, transport, cruise, congress) and to address the main strategic and operational management issues. The approach adopted is inductive. By examining case studies, testimonials from entrepreneurs, managers, operators in the tourism sector and institutional actors and company tours (if possible), the students will be able to reconstruct the conceptual categories and apply them correctly in the various business contexts. Practical activities, individually and in groups, and the presentation of reports in the classroom will allow these activities to be further reinforced.

Making judgmentsAt the end of the course, students will be placed in the conditions to evaluate business opportunities and competitive dynamics. They may address typical issues of business management as well as assess the nature of the strategic choices made by entrepreneurs and managers in the tourism sector. They will also be able to compare and evaluate theoretical models and strategic approaches emerging in the tourism management and propose solutions.

Communication skills: Students will be able to effectively communicate ideas in written and oral form, to use appropriate technical language and to critically evaluate issues related to tourism management. They will be able to communicate in an appropriate way with the professional players they will meet in the job market. Students will be encouraged to use digital tools and create content to be shared online.

Learning skills: At the end of the cycle of lectures, students will have acquired specific knowledge and critical evaluation skills that will allow them to explore the issues of business management independently. They will acquire the ability to critically read and summarize articles and case studies and will be able to select further training in master and bachelor's degree programs. Learning skills will be stimulated during the lessons through active and participatory involvement of students, research, laboratory activities and field observations. Learning will be gradual and will be favored by the analysis of experiences and examples, case studies, applied activities, in-class presentations and discussions with experts, start-uppers, entrepreneurs, and a thorough knowledge of the teaching material. Companies tour are also planned (if possible). Reports, individual and group assignments, and project works will further support the learning process and of understanding. Students will present and discuss case studies, papers and project work, developed by working in small groups.

Course Structure

  • Lectures
  • Applied Activities, Case Studies, In-Class Presentations
  • Discussions with Executives, Managers, Start-uppers and Entrepreneurs
  • Individual and Group Assignments.
  • Final tests.

Required Prerequisites

Pre- requisites: None. 

Attendance of Lessons

Attendance: Strongly recommended

Class discussion is a central part of the learning experience. Students are expected to actively participate in the classroom, read the teaching material in advance, and  discuss cases and readings. Classroom interventions are expected to be constructive, articulated, documented and well motivated. 

Detailed Course Content

The main topics are: 

Tourism Product - Tourism Supply Chain - Integrated Tourism System - ICT - Digitalization - Sustainability - Strategic Planning - Strategic Analysis - Smart Hospitality - Tour Operator - Transport Companies - Yield Management System - Hub and Spoke Model - Hospitality firms- Catering companies - Tourism Food & Wine - Cruise sector - MICE - Local attraction companies.

Textbook Information

  • Della Corte Valentina, Imprese e Sistemi Turistici, III edizione, Egea Milano, Capitoli: 1,  2 (pp. 57-78), 3 (excluding par. 3.7), 4, 5  (excluding par. 5.5.1) , 6, 7 (excluding 7.7), 8, 9
  • Supplementary teaching materials used during the course (slides, case studies, book chapters, scientific articles and other readings) available on Studium 

Della Corte ValentinaImprese e Sistemi TuristiciEGEA, MilanoIII edizione, 20209788823823037

Course Planning

 SubjectsText References
1Introduction to EGIT CourseSupplementary Teaching Material
2The tourism productDella Corte (2020), Chapter 1. Supplementary Teaching Material
3From the product to the tourism supply chain. The sector dynamics Della Corte (2020), Chapter 1. Supplementary Teaching Material
4Tourism & DigitalizzazioneDella Corte (2020), Chapter 1. Supplementary Teaching Material
5Tourism & socio-environmental SustainabilityDella Corte (2020), Chapter 1. Supplementary Teaching Material
6Strategic analysis of the tourism firms (section 1)Della Corte (2020), Chapter 2. Supplementary Teaching Material
7Strategic analysis of the tourism firms (section 2)Della Corte (2020), Chapter 2. Supplementary Teaching Material
8Tour OperatorsDella Corte (2020), Chapter 3. Supplementary Teaching Material
9Transport companiesDella Corte (2020), Chapter 4. Supplementary Teaching Material
10Hospitality Firms: Hotel Groups and Chain GroupsDella Corte (2020), Chapter 5. Supplementary Teaching Material
11Smart HospitalityDella Corte (2020), Chapter 5. Supplementary Teaching Material
12Catering CompaniesDella Corte (2020), Chapter 6. Supplementary Teaching Material
13Catering Company and Tourism Food & WineDella Corte (2020), Chapter 6. Supplementary Teaching Material
14The Cruise SectorDella Corte (2020), Chapter 7. Supplementary Teaching Material
15Travel AgenciesDella Corte (2020), Chapter 8. Supplementary Teaching Material
16Parks and local firms of tourist attractionDella Corte (2020), Chapter 9. Supplementary Teaching Material
17The MICE sectorDella Corte (2020), Chapter 9. Supplementary Teaching Material
18 Key topic summary and ConclusionSupplementary Teaching Material

Learning Assessment

Learning Assessment Procedures


Attending students

  • Written test (50%  of the final grade), based on the whole program. The written test is divided into true / false, multiple and semi-open questions and takes place in 20 minutes. The vote is expressed out of thirty.
  • Project work (50% of the final grade). The vote is expressed out of thirty and takes into account the relevance of the topic, the quality of the project and the oral presentation.

The written test and the presentation of the project will take place exclusively in the first exam session scheduled for JanuaryReservations are required on the student portal. To pass the final exam, it is necessary to obtain a pass in both tests.

 Non-attending students

  • Written exam (100% of the final grade) is divided into true / false, multiple, semi-open and open questions and takes place in 40 minutes. The vote is expressed out of thirty. The written test is based on the contents discussed during the lessons, the book chapters and the supplementary teaching materials, as reported in the syllabus. 
  • The written test is adopted for each session. Reservation is required for each exam session. 

Evaluation Criteria: The final evaluation expressed out of thirty will be carried out by assigning a partial score to the following criteria in line with the objectives indicated above: knowledge of the assigned topic, appropriateness of the technical language, relevance of the answers to the questions posed, ability to connect between the topic discussed and other topics inherent to the program, logical ability to argue the assigned topic, ability to contextualize the topic with practical examples taken from the company reality, active participation in the classroom.

 Readings, testimonials of firms and material distributed in the classroom are among the topics required for attending and non-attending students.

Examples of frequently asked questions and / or exercises

  1. What are the main configurations of the tourism product.
  2. Explaining the main characteristics of the integrated tourism system.
  3. How digitalization represents new sources of competitiveness for the tourism firms.
  4. Which traits characterize sustainability-oriented tourism firms. 
  5. How the value chain makes it possible to evaluate the tourism product competitiveness.
  6. Which elements characterize the smart hospitality firms.
  7. Which logics push transport companies to adopt overbooking policies.
  8. What are the advantages and limitations of advanced booking and last minute policies.
  9. Why the catering companies represent a relevant player in tourism
  10. What are the tools for the performance evaluation of the hospitality firms.